Rising inflation and the Fed reeling back support have led to quickly rising rates. Here’s how you can help clients navigate this new environment.

What’s happening in the market?

There are three main factors affecting the current market: higher mortgage rates, low inventory and higher prices. Let’s explore these challenges.

Higher mortgage rates 

Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up to $36 for every dollar spent. When it comes to real estate email marketing tools, newsletters are among the best ways to nurture relationships by providing contacts with the information they’ll find valuable.

Guaranteed Rate has announced the launch of its new RED-VP mobile app. This digital tool is designed to make loan officers even more efficient and effective anywhere, anytime, the company stated. It’s also designed to act as a mobile pipeline, empowering loan officers to accomplish everything from issuing a pre-approval letter to locking in a rate, all in real time and all fully remote using just their smart phone, the release stated.

ERA Key Realty Services of Northbridge, Massachusetts has announced that Nelson Zide, a REALTOR® in the Framingham office, has been named Rotarian of the Year by the Rotary Club of Framingham. The award is presented to members in good standing based on their involvement with the organization, community activities and ethics.